SPR (surface plasmon resonance) is a niche technology that requires education in biochemistry to understand. To develop the new feature set I first consulted in-house PhD experts to better understand what key metrics were important in the analysis of a capture screening experiment. Listening to the experts helped me draft user stories and a product requirement document.

Bi-weekly I led meetings that brought together specialists in each aspect of the product to determine what would be displayed in the experiment analysis portal to optimize functionality, simplicity and cost.

Part of each meeting was dedicated to discussing design options that I brought to the table. For every feature I drafted 2-4 options in Figma to spark productive conversations with the group. When not pitching features or determining product use cases I developed low and high fidelity UI prototypes.

To get direct input from customers I conducted 10+ user interviews over video calls and translated the first customer insights initiative into a repeatable process for the company. Analyzing each video recording I generated themes from the responses and presented key insights. I also created a short video highlight reel from the interviews and shared it with all teams, giving employees an understanding of the real customers that enjoy the company's products.